ADVENTURE AWAITS
GET ON BOARD
Join Lucy the Jeep as she explores the wild beauty of the West—and take the adventure with you through our gear, stories, and trail-tested lifestyle.
THE WYO MISSION
We’re not just a brand—we’re a movement of outdoor lovers, explorers, and trailblazers. What started as one woman’s journey of survival turned into a celebration of life lived fully in nature. With Lucy the Jeep as our fearless mascot, we invite you to follow along, gear up, and Get On Board with the spirit of the American West.
ADVENTURE GALLERY
REASONS TO VISIT CENTRAL WYOMING
CHECK LUCY'S FAVORITE BOOK
Here you will get to experience what it was like for the settlers on the Oregon, California and Mormon Trails, but also art, culture, dining, and unparalleled beauty unlike any other part of the Rocky Mountains.With so much information out there on Yellowstone and Colorado, there isn’t much to find on Central Wyoming, which is how you get to Yellowstone. More importantly, I want to tell you why we aren’t just a gas station on the way to get there. We are a destination of our own! So where do you go to for information from a true insider who grew up here? Look no further!
POPULAR QUESTIONS
Asked Questions ?
Discover seamless travel experiences with our user-friendly platform. Explore destinations, book flights, accommodations, and activities hassle-free. Your journey begins here.
1. Who is Lucy the Jeep?
Lucy is the heart of our adventures! She’s a fearless Jeep exploring the Rocky Mountains, desert Southwest, and beyond—documenting trails, inspiring outdoor enthusiasts, and proving that adventure is for everyone. Follow her journeys on Instagram.
2. What makes your apparel different?
Our gear isn’t just clothing—it’s designed for adventurers, by adventurers. Each piece reflects Lucy’s rugged travels, with durable materials and designs that celebrate the wild. Plus, a portion of profits supports trail conservation efforts.
3. Do you ship outside the U.S.?
Currently, we ship nationwide across the U.S. For international orders, please email us at [email protected], and we’ll try to accommodate!
4. How can I join a trail clean-up or event?
We regularly organize clean-ups and group adventures! Check our Facebook page for upcoming events or email us to get involved. All skill levels welcome!
5. What’s the story behind your brand?
WYO Get On Board was born after a life-changing accident (read our founder’s story here). It’s a celebration of resilience, community, and protecting the wild places we love—one trail at a time.
HEAR FROM OUT COMMUNITY
Finally a brand that walks the talk! Their trail clean-up initiatives are making real impact. My family won’t buy outdoor gear anywhere else now.
Kristin Watson
Lucy’s trail guides transformed my weekend trips into epic adventures! The detailed route suggestions and gear tips helped me conquer trails I’d never attempt alone. Now I’m hooked!
Cody Fisher
As a first-time Jeep owner, I was nervous – until I found this community. Their beginner-friendly guides and welcoming attitude made all the difference.
